Free Self-Assessment

GTM Readiness Scorecard

How commercially ready is your company? Answer 18 questions across the six systems of the Atoned GTM OS. You'll see your score instantly, plus where growth is most constrained.

About 5 minutes

6 systems, 18 questions

Instant results, no pitch

Market System

Who experiences the problem most acutely.

Offer System

Defining what is actually being sold.

Revenue System

Creating multiple pathways to monetization.

Ecosystem System

Identifying the organizations that accelerate adoption.

Validation System

Testing assumptions before scaling investment.

Scale System

Creating repeatable growth engines.

System 1 of 6 0%

Market System

System 01

Market System

Who experiences the problem most acutely.

How precisely can you describe your ideal customer?

Anyone who could use the product A broad industry or company size A defined profile, mostly from intuition A documented ICP validated by real buying behavior

Do you know who feels the problem most acutely?

Not yet We have a hypothesis We have strong signals from a few customers Yes, and we can prove it with evidence

How do you decide which segments to pursue first?

We chase whatever shows up Founder judgment, case by case Some segmentation, not consistently applied Scored segments with a deliberate sequencing plan

Offer System

System 02

Offer System

Defining what is actually being sold.

Can your leadership team explain what you sell in one sentence, in terms of customer outcomes?

No, we describe the technology Each of us would say something different Mostly, but it still sounds technical Yes, consistently and in outcome language

How is your offer packaged?

Custom every time One product, one way to buy A few packages, loosely defined A clear offer hierarchy matched to how customers buy

Do buyers understand your value without a technical walkthrough?

Rarely Only technical buyers do Usually, after a few conversations Yes, the value is obvious and easy to justify

Revenue System

System 03

Revenue System

Creating multiple pathways to monetization.

How many distinct revenue pathways does the business have?

None yet One Two, with one dominant Several complementary streams

How was your pricing designed?

We haven't set pricing Cost-plus or copied from competitors Value-informed, but untested A value-based architecture tested with buyers, margins understood

Can you earn revenue before the product is fully mature (assessments, pilots, feasibility studies, co-development)?

We haven't considered it We've discussed it We've done it once or twice Yes, it's a deliberate part of our revenue sequence

Ecosystem System

System 04

Ecosystem System

Identifying the organizations that accelerate adoption.

Have you mapped the ecosystem around your opportunity?

No We know a few potential partners We have an informal list Mapped and scored, with clear priorities

How much pipeline do partners create today?

None The occasional referral A few partners send opportunities regularly A structured program with tiers, incentives, and onboarding

Do you have technology alliances or delivery partners that extend your reach?

No Conversations only One or two active relationships Several active alliances creating market access

Validation System

System 05

Validation System

Testing assumptions before scaling investment.

Before major investments (hiring, marketing, fundraising), how do you decide?

We invest and see what happens Gut feel and anecdotes Some customer conversations We test explicit assumptions with evidence first

How structured is your customer discovery?

We don't do discovery Ad hoc conversations Regular conversations, no framework A discovery framework with documented learnings

What commercial proof do you have today?

None yet Interest and informal commitments A few paying customers Repeatable paid evidence plus references and case studies

Scale System

System 06

Scale System

Creating repeatable growth engines.

Who drives sales today?

No one consistently The founder does nearly all of it Founder plus team, inconsistent process A defined motion the team runs without the founder

How do you manage commercial performance?

We don't track it We track revenue only Some metrics, reviewed irregularly A KPI framework reviewed on a regular cadence

How is your pipeline managed?

It lives in people's heads Spreadsheet or CRM, used inconsistently CRM with stages, loose qualification Defined stages, qualification criteria, and routing

Answer all three questions to continue.

Your Results

Overall GTM readiness

out of 100

By system

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Your two highest-leverage gaps
Specific next steps for each system
Recommended starting engagement

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